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[
commercial proposal
]
Pitch Pro
A brand, a product, and a website — built to work together.
Branding • UX/UI • Website
[
our read
]
This proposal brings together everything your brand needs to communicate with the clarity and credibility it deserves — from the first visual touchpoint to the last page of your digital presence.
Our read on where you stand
You've built something real. The product works, the service delivers, the team is ready. What's lagging behind is how it looks and how it's found. The next natural step is making sure the brand, the interface, and the digital presence are at the same level as what's already been built.
What we're building together
Madrepunk™ steps in at exactly this moment — with method, predictability, and focus on what actually moves the business forward. This proposal was built in Pitch. — so you can see the quality of our work before the project even starts.
[
02
]
Who We Are
[
who we are
]
A strategic design studio specialized in digital identities for companies building something that matters. We combine creative direction, brand strategy, and technical execution to deliver cohesive projects — from concept to launch.
Bibiana Castilhos
Co-founder & Motion Designer
[
our work
]
Brands that trusted us with their first impression.
A curated selection of projects where strategy and execution meet. Each delivery is proof that intentional design changes how a brand is perceived — and how a proposal gets signed.
projects delivered since 2024.
[
03
]
Scope
[
scope
]
The three projects are sequential by design. Visual Identity is the foundation — the UI/UX and the Website are built on top of it, never the other way around. This ensures total consistency and eliminates rework.
Phase 1
Visual Identity
The foundation of everything. Logo, visual system, palette, typography, and brand guidelines. The starting point that will unify every touchpoint.
Phase 2
UI/UX Design
The interface your users actually touch. Every screen, interaction, and visual feedback designed to reduce friction and build trust.
Phase 3
Website
The digital front door that works for you around the clock. Built to speak clearly to multiple audiences — users, partners, and investors — in the same structure.
Phase 1
Visual Identity
•
Responsible
Madrepunk™
•
Timeline
30 calendar days
[
Stage 1
]
Brand Strategy
Competitive landscape and market positioning analysis
Brand personality, archetype, and tone of voice definition
Visual direction moodboard
[
Stage 2
]
Visual & Verbal Identity
Primary logo and reduced/icon versions
Symbol construction and rationale
Full color palette and institutional typography
Full color system and typographic hierarchy
Graphic language and visual patterns
[
Stage 3
]
Brandbook & Handoff
Brandbook with usage rules and do's/don'ts
Applied examples: product UI, social, pitch deck
Final file pack (AI, PDF) organized and delivered via Drive
Phase 2
Product UI/UX
•
Responsible
Madrepunk™
•
Timeline
20 business days (can overlap with final stage of Phase 1)
[
stage 1
]
UX Strategy & Wireframes
Core user flow mapping (onboarding, payments, dashboard)
Information architecture
Validated wireframes before any visual design begins
[
stage 2
]
High-Fidelity UI Design
Full Figma prototype with Kash brand system applied
Responsive and component-ready
Documented handoff for the development team
Phase 3
Website
•
Responsible
Madrepunk™
•
Timeline:
35 Business Days (after Visual Identity approved)
[
stage 1
]
UX Strategy & Wireframes
Multi-audience information architecture
Conversion flow mapping by profile: client, partner, investor
Wireframes validated before visual design
[
stage 2
]
UI Design
High-fidelity prototype with brand applied
Responsive design — desktop + mobile
[
stage 3
]
Dev & Launch
Pixel-perfect development in Framer
Multi-page institutional website
Autonomous CMS with recorded training session
SEO + Core Web Vitals > 90
BONUS: 1 year of hosting included
[
04
]
Operation
[
operation
]
We don't just deliver design. We deliver process. Here's how we make sure every phase happens with full predictability — and nothing falls through the cracks.
Business-First Decisions
Every creative choice is evaluated against your business goals. If it looks good but doesn't serve the strategy, it doesn't ship.
Full Agenda Transparency
You know exactly what's happening — at any moment, without having to ask.
Zero-Noise Flow
All communication, revisions, and decisions are centralized. Nothing gets lost. No approval without a record.
Quality Filter
What reaches you has already passed our highest standard. We deliver for review, not for correction.
[
05
]
Timeline
[
timeline
]
From kickoff to launch. Each phase unlocks the next — and the Visual Identity is the green light for everything.
Project
Timeline
weeks
Dependency
Visual Identity
30 Calendar Days
Weeks 1 – 6
Foundation — Unlocks Everything
Product UI/UX
20 Business Days*
Weeks 5 – 7
After Visual System Approved
Website
35 Business Days
Weeks 7 – 15
After Full Brand Approved
Additional Information
Our suggestion
If we get the green light this week, we guarantee a kickoff next month with the first delivery still within the quarter. This project has a start date — it only depends on your go-ahead.
Asterisk note
*UI/UX Design can begin in parallel with the final stage of Phase 1 once the core visual system is locked.
[
timeline
]
Macro timeline. The detailed version gets presented and locked at Kickoff.
Cronograma macro.
O detalhado será apresentado
e validado no Kickoff.
week 1
week 2
3 week
visual identity
Product UI/UX
website
[
06
]
Value
[
value
]
This isn't a design expense. It's the construction of three strategic assets that will keep working for your brand long after we're done — before every meeting, during every demo, and after every contact.
A brand that earns trust before the pitch
Your visual identity becomes a silent credibility argument. Clients, partners, and investors perceive the seriousness of your product before hearing a single word.
An interface that makes adoption feel inevitable
The UI stops being a utility and starts being a differentiator. Every interaction reinforces why your product is the right choice — and reduces the distance between first use and habit.
A website that qualifies leads while you sleep
Three audiences, one site, zero confusion. The right message for the right person — converting attention into pipeline around the clock, without you in the room.
An overview of the deliverables.
Total Deliverables
Brand, UI, Website, CMS, and more.
Brand, UI, Website, CMS, and more.
Weeks of Work
Kickoff to Go-Live.
Kickoff to Go-Live.
Specialists
Estratégia, Design e Dev.
Estratégia, Design e Dev.
[
07
]
Investment
[
INVESTMENT
]
No retainers. No surprises. Every line item is tied to a real deliverable — and the total is fixed from day one.
Projeto
Key Deliverables
Timeline
Value
Visual Identity
Logo system, brandbook, final file pack
30 days
$10.000
Product UX/UI
High-fidelity UI, component library, dev handoff
20 days
$25.000
Website
Multi-page, CMS, SEO, responsive, training + BONUS 1yr hosting
35 days
$15.000
Total Investment
$50.000
[
Payment Terms
]
Three payments. Three milestones. Each one tied to something we actually delivered — not a date on a calendar.
Installment
%
Trigger
value
1ª
40%
Contract signed. Kickoff scheduled. Work begins.
$20.000
2ª
30%
Visual Identity approved. Final files delivered.
$15.000
3ª
30%
Website live. CMS training completed.
$15.000
[
08
]
Next Steps
[
closing
]
Three moves to get started. The timeline begins from our digital handshake.
01
Say Go
Reply to this proposal confirming your approval and payment preference. Any final questions — this is the window.
hello@pitch.com
Email copied
02
Sign & Start
We send the contract for digital signature and payment details. Once done, your spot in our schedule is locked.
03
Kickoff
We run the Immersion Session, share the project workspace, and officially start. Day one of the timeline begins here.
Additional Information
Our suggestion
Don't wait for the perfect moment to get started. The best time to lock the scope, the team, and the timeline is now — before the calendar fills up.
Proposal validity
10 calendar days from receipt.
Out of scope
Copywriting, photo and video production, domain registration, and third-party hosting fees (except the 1-year bonus included in the Website phase).
SVGReveal
Paste SVG code in the
SVG Code field to get started
Menu
[
commercial proposal
]
Pitch Pro
A brand, a product, and a website — built to work together.
Branding • UX/UI • Website
[
our read
]
This proposal brings together everything your brand needs to communicate with the clarity and credibility it deserves — from the first visual touchpoint to the last page of your digital presence.
Our read on where you stand
You've built something real. The product works, the service delivers, the team is ready. What's lagging behind is how it looks and how it's found. The next natural step is making sure the brand, the interface, and the digital presence are at the same level as what's already been built.
What we're building together
Madrepunk™ steps in at exactly this moment — with method, predictability, and focus on what actually moves the business forward. This proposal was built in Pitch. — so you can see the quality of our work before the project even starts.
[
02
]
Who We Are
[
who we are
]
A strategic design studio specialized in digital identities for companies building something that matters. We combine creative direction, brand strategy, and technical execution to deliver cohesive projects — from concept to launch.
Bibiana Castilhos
Co-founder & Motion Designer
[
our work
]
Brands that trusted us with their first impression.
A curated selection of projects where strategy and execution meet. Each delivery is proof that intentional design changes how a brand is perceived — and how a proposal gets signed.
projects delivered since 2024.
[
03
]
Scope
[
scope
]
The three projects are sequential by design. Visual Identity is the foundation — the UI/UX and the Website are built on top of it, never the other way around. This ensures total consistency and eliminates rework.
Phase 1
Visual Identity
The foundation of everything. Logo, visual system, palette, typography, and brand guidelines. The starting point that will unify every touchpoint.
Phase 2
UI/UX Design
The interface your users actually touch. Every screen, interaction, and visual feedback designed to reduce friction and build trust.
Phase 3
Website
The digital front door that works for you around the clock. Built to speak clearly to multiple audiences — users, partners, and investors — in the same structure.
Phase 1
Visual Identity
•
Responsible
Madrepunk™
•
Timeline
30 calendar days
[
Stage 1
]
Brand Strategy
Competitive landscape and market positioning analysis
Brand personality, archetype, and tone of voice definition
Visual direction moodboard
[
Stage 2
]
Visual & Verbal Identity
Primary logo and reduced/icon versions
Symbol construction and rationale
Full color palette and institutional typography
Full color system and typographic hierarchy
Graphic language and visual patterns
[
Stage 3
]
Brandbook & Handoff
Brandbook with usage rules and do's/don'ts
Applied examples: product UI, social, pitch deck
Final file pack (AI, PDF) organized and delivered via Drive
Phase 2
Product UI/UX
•
Responsible
Madrepunk™
•
Timeline
20 business days (can overlap with final stage of Phase 1)
[
stage 1
]
UX Strategy & Wireframes
Core user flow mapping (onboarding, payments, dashboard)
Information architecture
Validated wireframes before any visual design begins
[
stage 2
]
High-Fidelity UI Design
Full Figma prototype with Kash brand system applied
Responsive and component-ready
Documented handoff for the development team
Phase 3
Website
•
Responsible
Madrepunk™
•
Timeline:
35 Business Days (after Visual Identity approved)
[
stage 1
]
UX Strategy & Wireframes
Multi-audience information architecture
Conversion flow mapping by profile: client, partner, investor
Wireframes validated before visual design
[
stage 2
]
UI Design
High-fidelity prototype with brand applied
Responsive design — desktop + mobile
[
stage 3
]
Dev & Launch
Pixel-perfect development in Framer
Multi-page institutional website
Autonomous CMS with recorded training session
SEO + Core Web Vitals > 90
BONUS: 1 year of hosting included
[
04
]
Operation
[
operation
]
We don't just deliver design. We deliver process. Here's how we make sure every phase happens with full predictability — and nothing falls through the cracks.
Business-First Decisions
Every creative choice is evaluated against your business goals. If it looks good but doesn't serve the strategy, it doesn't ship.
Full Agenda Transparency
You know exactly what's happening — at any moment, without having to ask.
Zero-Noise Flow
All communication, revisions, and decisions are centralized. Nothing gets lost. No approval without a record.
Quality Filter
What reaches you has already passed our highest standard. We deliver for review, not for correction.
[
05
]
Timeline
[
timeline
]
From kickoff to launch. Each phase unlocks the next — and the Visual Identity is the green light for everything.
Project
Timeline
weeks
Dependency
Visual Identity
30 Calendar Days
Weeks 1 – 6
Foundation — Unlocks Everything
Product UI/UX
20 Business Days*
Weeks 5 – 7
After Visual System Approved
Website
35 Business Days
Weeks 7 – 15
After Full Brand Approved
Additional Information
Our suggestion
If we get the green light this week, we guarantee a kickoff next month with the first delivery still within the quarter. This project has a start date — it only depends on your go-ahead.
Asterisk note
*UI/UX Design can begin in parallel with the final stage of Phase 1 once the core visual system is locked.
[
timeline
]
Cronograma macro.
O detalhado será apresentado
e validado no Kickoff.
week 1
week 2
3 week
visual identity
Product UI/UX
website
[
06
]
Value
[
value
]
This isn't a design expense. It's the construction of three strategic assets that will keep working for your brand long after we're done — before every meeting, during every demo, and after every contact.
A brand that earns trust before the pitch
Your visual identity becomes a silent credibility argument. Clients, partners, and investors perceive the seriousness of your product before hearing a single word.
An interface that makes adoption feel inevitable
The UI stops being a utility and starts being a differentiator. Every interaction reinforces why your product is the right choice — and reduces the distance between first use and habit.
A website that qualifies leads while you sleep
Three audiences, one site, zero confusion. The right message for the right person — converting attention into pipeline around the clock, without you in the room.
An overview of the deliverables.
Total Deliverables
Brand, UI, Website, CMS, and more.
Weeks of Work
Kickoff to Go-Live.
Specialists
Estratégia, Design e Dev.
[
07
]
Investment
[
INVESTMENT
]
No retainers. No surprises. Every line item is tied to a real deliverable — and the total is fixed from day one.
Projeto
Key Deliverables
Timeline
Value
Visual Identity
Logo system, brandbook, final file pack
30 days
$10.000
Product UX/UI
High-fidelity UI, component library, dev handoff
20 days
$25.000
Website
Multi-page, CMS, SEO, responsive, training + BONUS 1yr hosting
35 days
$15.000
Total Investment
$50.000
[
Payment Terms
]
Three payments. Three milestones. Each one tied to something we actually delivered — not a date on a calendar.
Installment
%
Trigger
value
1ª
40%
Contract signed. Kickoff scheduled. Work begins.
$20.000
2ª
30%
Visual Identity approved. Final files delivered.
$15.000
3ª
30%
Website live. CMS training completed.
$15.000
[
08
]
Next Steps
[
closing
]
Three moves to get started. The timeline begins from our digital handshake.
01
Say Go
Reply to this proposal confirming your approval and payment preference. Any final questions — this is the window.
hello@pitch.com
Email copied
02
Sign & Start
We send the contract for digital signature and payment details. Once done, your spot in our schedule is locked.
03
Kickoff
We run the Immersion Session, share the project workspace, and officially start. Day one of the timeline begins here.
Additional Information
Our suggestion
Don't wait for the perfect moment to get started. The best time to lock the scope, the team, and the timeline is now — before the calendar fills up.
Proposal validity
10 calendar days from receipt.
Out of scope
Copywriting, photo and video production, domain registration, and third-party hosting fees (except the 1-year bonus included in the Website phase).